Christian church uses parody of itself

In what is an example of either trying to cleverly co-opt a negative image or merely confused ignorance of pop culture, a Georgia church mailed out postcards for their upcoming seminar series on Jesus. Following are photos of the postcard:

From WarriorVisions

From WarriorVisions

When I first saw the postcard, I thought it was a clever marketing idea and someone was selling Buddy Christ toys. Thus, I was a little surprised to flip it over and see it was from an actual church.

Even more bizarre is that they are using the Buddy Christ image in the same manner as it was used in the movie "Dogma", a parody of Christian churches trying to rebrand themselves in a more hip or cool way.

Here's the scene: